Founding Owner Rate 15% management fee, locked in. 3 spots per market, through Dec 31, 2026. See details
partner
Why Owner-Operators Make the Best Managers

We've been on your side of this table.

That changes everything.

When you hire a property management company that has only ever managed, and never owned, you're hiring people who learned the job from other people's problems.

When you hire us, you're hiring owners who have personally absorbed every kind of problem a vacation home can throw at you.

The 2am maintenance call. The guest who leaves a mess. The cleaner who doesn't show. The slow season that tests your pricing discipline. The peak week that has to be flawless.

We've navigated all of it with our own money on the line. That is the experience we bring to your home.

What that means for you

Three things you'll feel from day one.

i.

Decisions made like an owner

Every call, whether it's pricing, maintenance, or a guest issue, is made the way we'd make it on our own home. No corporate playbook, and no quota.

ii.

The founders pick up the phone

You call or text Adam and Gretchen directly. No account handoffs, no rotating staff, no support tickets.

iii.

Systems that already work

Pricing discipline, guest experience standards, vendor relationships, and reporting, all built on our own homes and then put to work on yours.

Where You'll Find Us

Coast to Hill Country

Airbnb
Superhost
Active designation
VRBO
Premier Host
Active designation
Reviews
370+ Five-Star
Verified across platforms
Hospitality
20+ Years
Director-level resorts
Adam and Gretchen, founders of Simple Luxury Retreats
Meet Your Hosts

Inspired by the vacation of our dreams.

We didn't come to vacation rental management through a franchise or a platform. We started out as owners ourselves, with five homes across four markets, our own names on every review and our own money on every repair.

So we know the math of a slow shoulder season, the worry of a three-star review, and the joy of a repeat booking from a guest who came back just for the experience.

The systems we built running our own homes, from pricing and guest experience to vendor relationships and reporting, give us consistent results across markets and seasons. Our 30A property is still our standard, and every home we look after gets the same ownership-level care.

Adam & Gretchen
Founders · Owner-Operators
Previously Owned & Operated

Homes we've owned and run ourselves.

A look back at the homes we've personally owned and run, and the ones that built the systems we bring to yours.

Destin, Miramar Beach, FL
Destin
Miramar Beach, FL
Texas Hill Country, Lake Travis, TX
Texas Hill Country
Lake Travis, TX
Port Aransas, Texas Gulf Coast
Port Aransas
Texas Gulf Coast
Port Aransas, Texas Gulf Coast
Port Aransas
Texas Gulf Coast
Founding Owner Rate
15% of gross nightly revenue,
locked in for as long as we manage your home.
Our standard rate is 20%.

Open to the next 3 owners in each market: 30A, Destin, Hill Country and Port Aransas.

Same terms as always: month-to-month, 60-day notice, no setup or tech fee.

Ends Dec 31, 2026 or when a market's 3 spots are filled, whichever comes first.

See what your home could actually earn.

Pick your market and bedroom count, and in about a minute you'll see what we project your home could earn, along with exactly how we compare to the national operators in your area.

Run Your Numbers Takes about 60 seconds
Owner FAQ

Every question, answered.

The questions every owner asks, with straight answers and no sales pitch.

Fees & Contracts
What is your management fee?

Our standard fee is 20% of gross nightly revenue. For a limited time, the next 3 owners to sign in each market lock in our founding owner rate of 15% for as long as we manage the home. The offer ends Dec 31, 2026 or when a market's spots are filled.

What is your management fee applied to?

Our management fee is calculated on your gross nightly revenue, the rate before the Airbnb or VRBO host fee is deducted from your payout. It does not apply to cleaning fees or occupancy taxes, as those flow to the appropriate parties separately.

Are there setup, tech, or onboarding fees?

No tech fee and no setup fee. You only pay the direct costs of the items needed to launch the listing, such as professional photography and video, linens, smart entry locks, and exterior cameras, all billed at actual cost.

Who pays for cleaning?

Cleaning fees are charged to guests at booking. SLR coordinates scheduling and quality.

Who pays for maintenance and repairs?

Repairs are billed to you at actual vendor cost with receipts. We notify you before authorizing any work above $550 (your threshold). For a genuine emergency, like a burst pipe or an HVAC failure mid-stay, we act first and let you know immediately after.

What are the OTA platform fees?

Airbnb and VRBO charge host-side commissions deducted from the gross booking before payout. These are visible on every owner statement and are never marked up by SLR.

What are the contract terms?

Our agreement is month-to-month with 60 days' written notice to cancel from either side. No lock-in and no early-termination fees. If we're not performing, you should be able to leave.

Revenue & Reporting
How often will I receive statements?

Within 15 days of month-end. Each statement includes gross booking revenue, OTA fees, cleaning fees collected and disbursed, the SLR management fee, any maintenance with receipts attached, and net owner payout. An annual summary formatted for your CPA is provided each January.

You also have real-time access to your Hospitable owner portal at all times, with upcoming bookings, revenue, and occupancy.

How do you handle occupancy and lodging taxes?

SLR takes care of all state, local, and municipal taxes applicable to your home, including collection, filing, and remittance.

We're not licensed tax advisors, so we recommend your CPA confirm anything specific to your home.

How does your pricing strategy work?

We use PriceLabs dynamic pricing, so rates update daily based on local demand, competitor pricing, events, lead time, and seasonality. It consistently outperforms static pricing by 10-18% annually.

What annual gross revenue can I realistically expect?

Revenue varies by market, bedroom count, amenities, and condition. We'll run a projection for your own home before you sign anything. Use the revenue estimator for an instant range.

Day-to-Day Operations
Who manages guest communication?

Adam and Gretchen handle all guest communication personally, from the first inquiry through the checkout review. Routine messaging is automated through Hospitable, and anything outside the script comes straight to us. We aim to reply within 60 minutes, and most replies go out in under 15.

What if a guest causes damage?

Every booking is covered by Airbnb and VRBO host damage protection. We also carry our own damage insurance for added coverage, and we coordinate claims from start to finish, so you never have to chase a guest.

We do ask owners to carry a vacation rental property insurance policy, as standard homeowner's coverage typically excludes short-term rental activity.

How do you handle restocking supplies?

A standard supply inventory is set at onboarding. The cleaning team restocks each turnover; supplies are purchased on your behalf and billed at cost on your monthly statement.

Owner Access & Personal Stays
Can I still use my property personally?

It's your home, so block dates anytime through your owner portal or just text us. The standard cleaning fee applies after you leave, billed at cost, and there's no management fee on owner stays.

Can I refer friends or family as guests?

Yes, just book them directly through us. The standard management fee applies to the nightly rate, but the OTA fees disappear, which usually more than offsets a modest discount.

Can I access my property for repairs or improvements?

Yes, with coordination. Block dates in your owner portal and let us know the scope so we can adjust availability and notify the cleaning team. Unannounced visits during active stays aren't possible.

Getting Started
How long does onboarding take?

Typically one week from signed contract to live listing, assuming photography can be scheduled promptly. Homes needing permitting, deep cleaning, or staging take longer, and we'll give you a realistic timeline at the initial assessment.

Do I need an STR permit, or can you help?

The permit is issued to you as the owner, but we handle research, applications, and renewals in every market we serve. 30A and Destin have active STR regulations; Austin and the Hill Country have local rules that vary by jurisdiction. We'll walk you through exactly what applies before you sign anything.

How do I know if my property is a good fit?

The best first step is a free property assessment call. We'll give you an honest read on revenue potential, anything we'd flag, and whether we think the partnership makes sense. We will tell you directly if we don't think it's a fit, and we'll tell you why.

Ready to partner with us?

Run your numbers in the estimator, or just send us a note. Either way, you'll hear back from Adam directly.

Founding owner spots are open now: 15%, locked in.